![]() The hashtag #freetheweetabix was also widely shared among supporters. On social media the detained shipment of Weetabix had drawn scorn from British expats and New Zealanders alike, some of whom said they would start boycotting Sanitarium’s products in New Zealand. “In this instance, we have offered the importer a solution which enables them to sell their product while protecting our Weet-Bix brand. They are made with 100 wholegrain wheat and are low in fat and high. “The Weet-Bix brand is protected by international law and in turn it is often precluded from being sold in other global markets due to the Weetabix trade mark,” he said. The Weetabix Original Cereal Biscuits 430g pack provides the perfect start to the day. Top it with fresh blueberries and pumpkin seeds. In a statement Sanitarium’s general manager in New Zealand, Rob Scoines, was unmoved by her argument. Weetabix is packed with 100 Wholegrain goodness and is High in Fibre. Weetabix Ltd., trading under the name Weetabix Food Company and commonly referred to as simply Weetabix, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, Crunchy Bran and Ready Brek. 2 It has been a staple for many families for more than 90 years. 1 The malty biscuit is well known throughout Australia and New Zealand as one of the healthier cereals on the breakfast food market. Brits who have grown up on Weetabix like it but Kiwis prefer their Weet-Bix, it isn’t a competition.” Weet-Bix is a wheat-based breakfast cereal produced by Sanitarium Health Food Company. “I don’t feel we should have to cover the word up because they are different words and different customers, and the boxes look nothing alike,” she said. She said the suggestion a niche grocery store like hers was trying to steal Sanitarium’s customers was “ridiculous”. ![]() She said the look, taste and packaging of Weet-Bix and Weetabix were completely different and could not be easily confused. Wilson said her grocery store sold about seven boxes of Weetabix a day to mostly British immigrants. “They are trying to force us to do what they want because they are a multimillion-dollar company, but we are not willing to bow to Sanitarium’s demands as we don’t believe there is a case of trademark infringement here and we are standing up for that principle.” they are trying to bully the small guys,” Wilson said. Good source of B vitamins to help release the energy you need. Source of Protein to help maintain normal bones. “They walk in and slap an agreement down and it is quite daunting for a very small business. One 48g serve of Weet-Bix Blends Multi-Grain contributes 73 towards the Grains & Legumes Nutrition Council 48g Whole Grain Daily Target Intake. Adding pumpkin seeds boosts Iron, Zinc and Magnesium to help support you immune system.Lisa Wilson, owner of Christchurch speciality shop, A Little Bit Of Britain. Sanitarium started to issue collectors cards in 1942 as a marketing device in their boxes of Weet-Bix and some of their other breakfast cereal products including Granose, Bixies, Cerix and later Puffed Wheat, Puffed Rice, Weeta Puffs, Weeta Flakes and Corn Flakes. ![]() Out of all the healthy cereals on the supermarket shelf, Weetabix is the one to opt for if you want something quick and filling to eat before heading out the door in the morning. ![]() With the wholegrains of Weet-Bix and full of flavour, Weet-Bix Clusters is a tasty way to start your day With two delicious flavours, Almond & Caramel and Berry & Vanilla, there's something for everyone. published Is Weetabix a healthy choice, are the calories in Weetabix and the fat content low We investigate one of the nation's favourite cereals. Top it with fresh blueberries and pumpkin seeds. Weet-Bix Added Benefits is taking your favourite breakfast cereal and adding functional benefits to suit your dietary health needs. Weetabix is packed with 100% Wholegrain goodness* and is High in Fibre. ![]()
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